Eco-Driving: The Nissan Green Initiative
At Nissan of Marietta, we are proud of the Nissan Green Initiative, which aims to achieve carbon neutrality across the company’s operations and the life cycle of our products by 2050. A large part of this effort starts with heavily adopting electric vehicles (EVs) into our key markets by 2030. We understand this initiative is no small measure; however, we created this plan to maintain our commitment to driving innovation to enrich people's lives.
Read on below to learn more about the Nissan Green Program 2030 (NGP230), and how we are working on these initiatives at Nissan of Marietta.
The Three Pillars of NGP230
We have taken a holistic approach to examining our environmental impact and have determined three areas where we believe we can have the largest impact: climate change, resource dependency, and air quality and water.
Climate Change
Due to the effects of carbon emissions on climate change, we aim to be carbon neutral by 2050. We plan to accomplish this feat by electrifying our vehicles and manufacturing technologies.
Resource Dependency
We also aim to limit our resource dependency. This means we adopt a circular economy, which reuses and recycles materials during our manufacturing processes. Over time, this initiative will also enhance mobility ecosystems, leading to a more sustainable and efficient product cycle.
Air Quality and Water
One of the core components of the Nissan brand is creating a better future for all. By reducing the impact our vehicles have on water and air quality, we can improve people's quality of life while creating healthier communities in the process.
Nissan’s Approach
In addition to deepening our understanding of the environment, we aim to drive all areas of our business with consideration for people, society, and nature, building a better life for all. Our ultimate goal is to manage the environmental impact of our operations so that they are absorbed by nature and pass on rich natural capital to future generations.
Through our ambitious goals, we hope to one day be known as sincere eco-innovators who proactively address environmental challenges and reduce our impact on the environment in a timely manner.
Past Wins
Over the years, Nissan has promoted a series of midterm environmental action plans under the name “Nissa Green Program (NGP).” Under our most recent plan, NGP2016, we took huge strides forward in our ultimate goal of reducing our environmental dependence and impact levels. The four key initiatives for the program were:
- Zero-Emission Vehicle Penetration
- Fuel-Efficient Vehicle Expansion
- Corporate Carbon footprint Minimization
- Natural Resource Use Minimization
We are happy to say that all four of these benchmarks were achieved prior to our set goal of 2016.
Looking Forward
NGP2030 is a fifth-generation program designed to further reduce Nissan's environmental impact by improving its current technologies and business processes. As a leading mobility solutions provider, Nissan understands its massive responsibility to positively impact the environment. Nissan also recognizes the scale at which its organizational changes can assist in reversing climate change by instituting collaboration and innovation toward its material goals.
Drive a Nissan EV Today!
Join our green initiative by purchasing an EV from Nissan of Marietta today! We have great deals on the Ariya and the Leaf. To see our full EV inventory, click the link below.